Facebook Ads Manager

A comprehensive tool to manage, optimize, and scale your Facebook & Instagram advertising campaigns directly from this dashboard.

This module allows you to bypass the complexity of the native Facebook Business Manager while retaining powerful features like Pixel tracking, detailed targeting, and automated reporting.

1. Ad Account Setup

Before creating ads, you must select the active Facebook Ad Account you wish to manage.

1 Select Account

Locate the Ad Accounts dropdown at the top of the dashboard. This list populates from your connected Facebook Profile.

  • Select the account you want to work with.
  • If the account is active, you will see Active next to it.
2 Activate Account

Once selected, if the account is not yet the "Primary" account for the system, click the button:

This synchronizes your local database with Facebook's API data.

2. Dashboard Overview

The Ad Account tab gives you a high-level view of your performance.

Total Spent
$$$

The total amount spent in the selected currency.

CTR (Click Through Rate)
%

Percentage of times people saw your ad and performed a click.

Tip: Use the dropdown filters (Today, Week, Month, Year) to analyze performance over specific timeframes.

3. Managing Campaigns

The campaign is the foundation of your ad. It determines your objective.

Creating a Campaign

Go to the Campaigns tab and click .

Field Description
Name Internal name for your campaign.
Objective Choose what you want to achieve:
  • LINK_CLICKS (Traffic)
  • OUTCOME_SALES (Conversions)
  • OUTCOME_ENGAGEMENT (Likes/Comments)
  • OUTCOME_LEADS (Messages/Forms)
Special Category Important! If your ad is about Housing, Credit, or Employment, you MUST select the category here to avoid getting banned.
Note: If you select a "Special Ad Category", options like Age, Gender, and Zip Code targeting will be restricted in the Ad Set settings automatically.

4. Configuring Ad Sets

Ad Sets define Who sees your ad, Where it appears, and How much you spend.

  1. Parent Campaign: Select the campaign you just created.
  2. Budget & Schedule:
    • Daily Budget: Amount spent per day.
    • Lifetime Budget: Total amount for the duration (requires start/end date).
  3. Targeting:
    • Location: Select Countries, then refine by Regions or Cities.
    • Demographics: Age and Gender.
    • Detailed Targeting: Search for interests (e.g., "Marketing", "Fitness").
  4. Placements: Choose where the ad shows (Facebook Feed, Instagram Feed, Stories, Reels).

5. Creating Ads

This is the visual part that users will see. Navigate to the ADS tab.

Ad Content

Select your Facebook Page and optional Instagram Account.

Upload an Image (using the cropper tool) or a Video.

The main text appearing above the image.

The bold text near the call-to-action button.

Preview: As you type, the system attempts to generate a preview. Click the button to update the preview manually.

6. Template Manager Feature

Don't want to type the same targeting settings every time? Use the Template Manager.

Saving a Template
  1. Fill out a form (e.g., Create Ad Set).
  2. Click the button.
  3. Click Save Current Form as Template.
  4. Give it a name (e.g., "US - Men 25-45 - Tech").
Loading a Template
  1. Open a creation modal (Campaign, Ad Set, or Ad).
  2. Click the button.
  3. Find your strategy in the list.
  4. Click .

All fields will automatically populate!

You can also Import/Export templates as JSON files to share strategies between team members.

7. Custom Audiences & Tracking

Custom Audiences

Create audiences based on data you already own.

  • Messenger Subscribers: Create an audience of people who interacted with your Chatbot.
  • Labels: Filter subscribers by specific labels (e.g., "VIP Customers").
Conversion Tracking (Pixels)

Define specific events to track on your website.

  • Go to the Conversion Tracking tab.
  • Click New Conversion.
  • Define the Rule (e.g., URL contains /thank-you) and the Type (e.g., PURCHASE).

FAQ & Troubleshooting

Ensure your Facebook Profile connected to the system has Admin rights to the Ad Account. If you recently got access, try re-logging into the system with Facebook to refresh the token.
Check if you selected a Special Ad Category (Housing, Credit, Employment) in the Campaign settings. Facebook legally restricts targeting for these categories.
Ensure all required fields (Name, Text, URL, Image/Video) are filled. Sometimes the Facebook API is slow; try clicking the refresh icon next to the preview area.