Link Tracking
Learn how to create trackable links for your campaigns and discover who clicked, where they are from, and what device they used — all automatically!
What Is Link Tracking?
Link tracking is like putting an "invisible camera" on your links. When someone clicks, you know exactly:
Your subscriber's name and photo
City and country
Phone or computer
What message brought the click
What You'll Learn
1. How to Create a Trackable Link
The first step is to create a special link in our system. This link will be used in your messages and will track everyone who clicks on it.
Step by Step:
1 Go to Tracking Panel
In your admin panel, go to the Broadcasting section and click on "Manage Links" or "Tracking".
2 Click "Create New Link"
Look for a green or blue button that says "Create Link", "New Link", or "+".
3 Fill in the Details
You'll see a form with the following fields:
| Field | What to Enter | Example |
|---|---|---|
| Destination URL * | The link to your website where people will go | https://myshop.com/promotion |
| Slug (Link Name) | A short, easy name (optional) | christmas-sale |
| Campaign | Name of your campaign (optional) | Black Friday 2026 |
| Label/Tag | Tag to auto-mark people who click | Interested in Offers |
4 Copy the Generated Link
After clicking "Save" or "Generate", the system will create a special link like this:
Copy this link — you'll use it in your messages!
a1b2c3d4. It works the same way, but the slug is nicer
and easier to remember!
2. How to Use the Link in Broadcasts
Now that you have your trackable link, it's time to put it in your messages. It's very simple!
In Text Messages
Just paste the link in your text, like any normal link:
"Hello! We have a special offer for you. Check it out now: https://interativebot.com/track/go/christmas-sale"
In Button Messages
- When creating your broadcast, add the text of your message
- Click on "Add Button"
- Choose the button type "URL" or "Link"
- In the link field, paste your trackable link
- Write the text that will appear on the button (ex: "View Offer")
In Quick Replies
- When creating the broadcast, add a Quick Reply
- Choose the type "Link"
- Paste your trackable link in the URL field
- Define the text that will appear on the button
/track/go/)
and NOT the direct link to your website. This way the tracking will work!
3. How to Auto-Label Customers
This is a super useful feature! When you create a link, you can set a label. Every person who clicks on that link will automatically get that label in your panel.
How to Enable:
- When creating the link, look for the "Label" field
- Enter the name you want to use (ex: "Interested in Shoes")
- Save the link
Complete Example:
Shoes Link
- URL: https://myshop.com/shoes
- Slug: shoes-offer
- Label: Interested in Shoes
Who clicks gets the label automatically!
Shirts Link
- URL: https://myshop.com/shirts
- Slug: shirts-offer
- Label: Interested in Shirts
Separate group for specific offers!
4. How to View Results
Now comes the most interesting part: seeing who clicked on your links!
Access the Report:
- In the admin panel, go to Broadcasting
- Click on "Tracking Reports" or "Statistics"
- You'll see a list with all links and how many people clicked
What You Can See:
How many people clicked the link
Who they are (name and photo)
Where they accessed from
How to Filter by Label:
If you used labels on your links, you can filter the results to see specifically who has that label:
- In the report, look for a "Filter" or "Search" field
- Enter the label name (ex: "Interested in Shoes")
- Click on "Filter"
- Now you'll only see people with that label!
5. Frequently Asked Questions
It's not necessary! Our system already creates shortened links automatically.
For example: interativebot.com/track/go/offer is already quite short!
If you use an external shortener, tracking may not work correctly, so it's better to use the direct link from the system.
Check the following points:
- Correct link: Are you using the link that starts with
/track/go/? - Link saved: Was the link generated correctly in the system?
- Client's browser: Was the click made through Messenger? Tracking works best when the person accesses through Messenger.
This happens when:
- The person clicked the link outside of Messenger (ex: copied and pasted in the browser)
- The system couldn't identify who the subscriber is
- The person is no longer on your list
In these cases, you'll still see technical information like country, device, and time, but you won't know the person's name.
No! The system redirects almost instantly. The person won't even notice they went through a tracking step.
The time between the click and your site opening is less than 1 second.
Yes! All clicks are saved in the database. You can access the reports at any time and filter by date to see results from past campaigns.
Yes, there's usually an option to delete or deactivate the link in the management page. But be careful: when you delete, you'll lose all the click history for that link.
Summary: How to Use Tracking
- Create the link: Go to the panel, generate a link with URL + slug + label
- Copy the link: Use the link the system generates (starts with /track/go/)
- Paste in broadcast: Use in text messages, buttons, or quick replies
- View results: See who clicked in the reports
- Use labels: Automatic segmentation of interested customers
Link Tracking — User Guide — Last updated: April 2026